WORK

ICC CWC 2011 Official Guide
  Aug 2010 - April 2011

Landucci Publishing was appointed as the Official Licensee with worldwide rights to publish the ICC CWC 2011 Official Guide. 8848 Sports was appointed by Landucci Publishing to manage their License in India. We managed the sub licensing, design, print, distribution and sales & marketing of the Official Guide.

Execution Details

Publishing the guide- The entire process from content, design, distribution, print and advertising sales was managed by 8848 Sports.

Content creation- content was created in conjunction with ESPN Start Sports editorial team. This included World Cup History, team profile, top and young Gun interviews, analysis by ex-cricketers, venue details and more

Design and pagination of the Guide

Appointing a distribution agency- Living Media India Pvt Ltd was appointed to distribute the guide

Advertising Sales- 8848 Sports sales & marketing team were mandated to do all sales for the guide

Printing- The guide was printed by HT Burda Media Pvt Ltd

Results

We successfully sold adverting within the guide to brands from India & Bangladesh

The guide was distributed to 150 cities in India and was available at all major airports and book stores

Institutional sales to some of the leading brands

Readership was recorded at 100,000