WORK

ICC CWC 2011 Cric Facts In-stadia Activation  Feb – April 2011

Reliance ADA Group (RCOM) were the title sponsors for all ICC Events. 8848 Sports was assigned the task of producing & implementing 500 trivia questions to be displayed on the giant screen at all venues in India, Sri Lanka and Bangladesh.

Execution Details

We were assigned the task of sourcing 500 cricket based trivia questions for the in-stadia activation on the in-stadia giant screen during all 49 matches (8 Q & As per match as approved by ICC)

With just 3 days to go for the tournament, the 8848 Sports team took on the assignment and coordinated the deliveries

Trivia Q & A’s were collated by a professional statistician to ensure authentication of facts

8848 Sports team implemented the Q & A at each ground:
>  According to the varied screen dimensions of giant screens across all 13 venues
>  Q & As were developed as per the profile of teams playing and the venue history
>  The Reliance tune was played prior to each cric facts question and answer
>  Q & As were read out by the in-stadia MC to enhance the activation

Results

We successfully produced 500 questions and implemented them across all 13 venues starting from the first match